Sustainability Made Simple

Know What
You're Buying

Scan products, detect greenwashing, and make informed choices. Ethix helps you see through misleading environmental claims.

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How It Works

Simple tools to help you shop smarter

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What is Greenwashing?

Greenwashing is when companies make misleading claims about how environmentally friendly their products are. Common tactics include vague terms like "eco-friendly" without proof, highlighting minor green features while hiding major harms, and using green imagery without substance.

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